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Recruiting digital expertise to speed up digital transformation

Excessive-profile tech layoffs have introduced over 300,000 tech employees into the market, increasing the supply of digital expertise to a labor market that desperately wants them. For non-tech, this could possibly be a once-in-a-generation alternative. As Gartner® analysts counsel, “Digital firms similar to Amazon, Meta and Twitter have laid off 1000’s of employees globally, and lots of CIOs are questioning whether or not these employees can remedy the IT expertise problem.” 

However these high-in-demand employees won’t be a part of your group until you proactively persuade them that your organization is the most effective place for them. Tech firms have been in a position to hoard all of the digital expertise for the previous decade as a result of they’ve deployed best-in-class recruiting methods to face out in a crowded employer market. They put forth a model that impressed employees. They proactively sourced the candidates they wished as an alternative of ready for them to use. Some even went so far as creating a selected model inside recruiting—technical recruiting—centered solely on charming software program engineers, knowledge scientists, and the like. On prime of that, lots of the world’s most profitable tech firms, like Dropbox, Robinhood, Lyft, Unity, and Twilo, used Gem to gasoline their development. 

Whereas many tech firms have paused or stopped hiring, many non-tech firms in manufacturing, monetary companies, and life sciences are nonetheless experiencing a hiring surge. For savvy non-tech firms severe about their digital transformation initiatives, there’s an enormous alternative to scoop up the most effective and brightest digital expertise. 

Growing demand and challenges for recruiting digital expertise 

Each non-tech firm is making digital transformation a precedence, however these initiatives are being held again as a result of digital expertise gaps of their organizations. They want software program engineers, knowledge scientists, cloud architects, safety engineers, and different roles which can be key to constructing their digital platforms, however attracting tech (digital) expertise has been a severe problem. 

Based on Deloitte, greater than half of executives are specializing in digital transformation, but 46% of them say restricted expertise, capability, and talent is a constraint in delivering worth from these initiatives. And solely 13% of employers say they’ll rent and retain the tech expertise they want!

And whereas the latest wave of tech layoffs has helped broaden the tech expertise pool, Gartner® factors out, “Layoffs from digital firms will solely barely ease however not materially change the IT expertise problem.”  For non-tech firms, merely being obtainable just isn’t sufficient. Analysis from Gartner, Mckinsey, and Deloitte has summarized that the important thing to profitable tech expertise depends on a couple of key methods:

  • Proactive recruiting: Modifying your expertise sourcing technique based mostly on the tech expertise you want, as a result of expertise availability varies extensively by operate and function.

  • Evolving worker worth propositions: Recruitment advertising performs a serious function right here. Prized digital expertise doesn’t wish to work for a bland model. You could showcase employer worth propositions that encourage tech expertise ( it’s about rather more than compensation). 

  • Stellar candidate expertise: For tech expertise, it’s nonetheless a employee’s market—which suggests firms want to make sure they’re providing a consumer-grade expertise to each candidate. Meaning proactive follow-ups, quick hiring processes, and full transparency. 

Be aware: To be taught extra about the most effective methods for competing for tech expertise, try Methods to lure tech expertise from tech.

Gem: your cheat code for tech expertise

For the previous 5 years, Gem has helped tech firms rent with outstanding velocity and effectivity. Not too long ago, the necessity for tech expertise has shifted to firms in different industries, and Gem clients in these verticals have seen outstanding success as properly. 

  • Celestica crammed dozens of engineering roles that had been open for over a yr inside 30 days of utilizing Gem and achieved an 87% provide settle for fee on >800 presents prolonged. 

  • Status Care employed pressing senior-level roles within the first 12 months of utilizing Gem and saved >$100,000 {dollars} in company spend

Why did these groups select Gem? Our platform automates and personalizes candidate communication, unifies all recruiting touchpoints right into a single system, and unlocks usable knowledge throughout the complete hiring course of. It’s why our customers acknowledge Gem as one of many highest-satisfaction merchandise on G2, with a 4.8/5.0 score.

Sourcing & pipeline constructing

To draw the most effective expertise, firms should proactively construct relationships with the individuals they wish to rent—even those that aren’t actively trying. Gem makes it straightforward to automate and personalize outreach throughout a number of channels, have interaction hiring managers within the course of, and deploy the best, data-backed methods to ship various, high-quality pipelines.

Employer branding

 Gem’s Expertise Advertising and marketing resolution helps groups have interaction and rent expertise quicker by executing a data-driven recruitment advertising technique that brings extra high-quality expertise into the pipeline. Recruiting groups can design stunning, on-brand profession websites and touchdown pages that match their model with out chasing down advertising or IT sources. Our platform additionally consolidates occasion workflows by managing occasions, lead seize, and automatic follow-ups. And most significantly, groups can measure web site analytics and monitor the full-funnel journey of each candidate to make higher selections on how you can make investments their expertise advertising price range.

Information-driven effectivity

Like every other operate, Expertise Acquisition craves knowledge on their complete operations in a single place to drive predictability and effectivity. Gem’s end-to-end analytics unlocks knowledge from the CRM and ATS so groups can debug the funnel, monitor pipeline range, monitor group efficiency, enhance course of effectivity, forecast hiring,  and optimize budgets. 


Tech layoffs have expanded the digital expertise market, presenting alternatives for organizations that wish to speed up their digital transformation initiatives. To draw these prized tech employees, groups want to have interaction in a proactive, strategic recruiting technique that encompasses proactive sourcing, recruitment advertising, and data-driven effectivity. Because the premier resolution for tech firms, Gem is positioned to assist non-tech firms compete for tech expertise. 

See what Gem can do for you

If you happen to’d prefer to be taught extra about how Gem may help you rent the digital expertise you want, request a demo to contact our group!



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